About SEO

The following questions are from Google’s Webmaster Tools at, which we post throughout our site.

Some useful questions to ask an SEO include:

  • Can you show me examples of your previous work and share some success stories?
  • Do you follow the Google Webmaster Guidelines?
  • Do you offer any online marketing services or advice to complement your organic search business?
  • What kind of results do you expect to see, and in what time frame? How do you measure your success?
  • What’s your experience in my industry?
  • What’s your experience in my country/city?
  • What’s your experience developing international sites?
  • What are your most important SEO techniques?
  • How long have you been in business?
  • How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

If you’re new to SEO, you should also check out Google’s Search Engine Optimization Starter Guide to get a better understanding of SEO basics.


SEO stands for “search engine optimization.” SEO is the process of getting traffic from the “organic,” or “natural” listings on search engines such as Google, Bing, and Yahoo!

The following video from Search Engine Land and Common Craft covers the basics of SEO in just three minutes. And it’s FUN!

Like this video? Find more Common Craft videos at the Common Craft video library

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